{"id":45912,"date":"2026-10-30T10:43:37","date_gmt":"2026-10-30T10:43:37","guid":{"rendered":"https:\/\/quintaproperty.com\/research\/savills-branded-residences-2026-2027\/"},"modified":"2026-10-30T10:43:37","modified_gmt":"2026-10-30T10:43:37","slug":"savills-branded-residences-2026-2027","status":"publish","type":"page","link":"https:\/\/quintaproperty.com\/fr\/recherche\/residences-de-marque-savills-2026-2027\/","title":{"rendered":"Rapport annuel 2026\/2027 de Savills Branded Residences"},"content":{"rendered":"<style>\n.qp-pb { background:#FFFFFF; margin:0; padding:0; color:#001842; font-family:\"Lato\",sans-serif; font-weight:300; }\n.qp-pb p, .qp-pb li, .qp-pb a, .qp-pb label, .qp-pb span { text-transform:none !important; letter-spacing:-0.1px !important; }\n.qp-pb .qp-wrap { max-width:1140px; margin:0 auto; padding:0 24px; }\n.qp-pb .qp-eyebrow { font-family:\"Montserrat\",sans-serif !important; font-weight:400 !important; font-size:12px !important; line-height:1.6 !important; 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}\n  .qp-pb .qp-lead-mobile { display:block; }\n  .qp-pb h1.qp-h1, .qp-pb h2.qp-h2 { font-size:28px !important; line-height:34px !important; }\n  .qp-pb .qp-flipbook__frame { aspect-ratio:3 \/ 4; min-height:360px; }\n  .qp-pb .qp-flipbook, .qp-pb .qp-inside, .qp-pb .qp-form-block { padding-top:56px; padding-bottom:56px; }\n  .qp-pb .qp-flipbook { padding-bottom:0; }\n  .qp-pb .qp-form-inner { padding:4px 20px 24px; }\n}\n\n\/* Letterbox wie Property Book 44889 (nur Seiten mit belegtem Bild) *\/\n.qp-pb .qp-hero.qp-hero--img { min-height:560px; background-position:center top; background-size:cover; background-repeat:no-repeat; }\n\/* Links, Quellen, Narrative, Kontakt (Vorlage 45544, 22.10.2026) *\/\n.qp-pb p.qp-text a, .qp-pb p.qp-small a { font-family:\"Lato\",sans-serif !important; font-size:inherit !important; font-style:normal !important; line-height:inherit !important; color:#001842 !important; text-decoration:underline !important; font-weight:400 !important; }\n.qp-pb blockquote, .qp-pb cite { text-transform:none !important; 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margin:0 0 72px; }\n.qp-pb .qp-form-block .qp-actions { margin-top:32px; }\n.qp-pb .qp-form-block .qp-actions a.qp-btn-outline { margin-left:12px; margin-top:0; }\n.qp-pb h1.qp-h1 { max-width:900px; }\n@media (max-width:880px) {\n  .qp-pb .qp-hero.qp-hero--img { min-height:440px; }\n  .qp-pb blockquote.qp-quote p { font-size:22px !important; line-height:30px !important; }\n  .qp-pb .qp-narrow { padding-bottom:56px; }\n  .qp-pb .qp-rule { margin-bottom:56px; }\n  .qp-pb .qp-form-block .qp-actions a.qp-btn-outline { margin-left:0; margin-top:14px; }\n}\n<\/style>\n<style>\n.qp-pb .qp-card img {height:auto;}\n.qp-pb a:focus-visible {outline:3px solid #7b98bf;outline-offset:4px;}\n@media(max-width:880px){.qp-pb .qp-card{padding:32px 24px;}}\n<\/style>\n<div class=\"qp-pb\">\n<section class=\"qp-hero\"><div class=\"qp-wrap\">\n<p class=\"qp-eyebrow\">Savills Research<\/p>\n<h1 class=\"qp-h1\">R\u00e9sidences de marque Savills<br>Rapport annuel 2026\/2027<\/h1>\n<p class=\"qp-text\">Le rapport Savills 2026\/2027 se penche sur la prochaine \u00e9tape des r\u00e9sidences de marque : la croissance du march\u00e9 mondial, les primes de marque et le r\u00f4le \u00e9mergent de la location, du bien-\u00eatre et de la long\u00e9vit\u00e9.<\/p>\n<\/div><\/section>\n<section class=\"qp-lead-mobile\"><div class=\"qp-wrap\"><p class=\"qp-text\">Le rapport Savills 2026\/2027 se penche sur la prochaine \u00e9tape des r\u00e9sidences de marque : la croissance du march\u00e9 mondial, les primes de marque et le r\u00f4le \u00e9mergent de la location, du bien-\u00eatre et de la long\u00e9vit\u00e9.<\/p><\/div><\/section>\n<section class=\"qp-inside\"><div class=\"qp-wrap\"><div class=\"qp-grid\">\n<div><p class=\"qp-eyebrow\">Dans le rapport<\/p>\n<h2 class=\"qp-h2\">Une vision globale de l'art de vivre de marque<\/h2>\n<p class=\"qp-text\">Alors que le secteur s'\u00e9tend \u00e0 de nouveaux march\u00e9s et adopte de nouveaux mod\u00e8les de d\u00e9veloppement, ce rapport examine comment les marques, les emplacements et les services fa\u00e7onnent l'exp\u00e9rience r\u00e9sidentielle.<\/p>\n<ul class=\"qp-bullets\">\n<li><strong>Croissance mondiale et offre<\/strong>: le pipeline de projets et l'\u00e9volution de l'\u00e9quilibre g\u00e9ographique du secteur.<\/li>\n<li><strong>Primes de marque<\/strong>: les diff\u00e9rences de tarification entre les villes bien \u00e9tablies, les march\u00e9s \u00e9mergents, les nouvelles destinations et les stations baln\u00e9aires.<\/li>\n<li><strong>Le paysage des marques<\/strong>: le r\u00f4le des cha\u00eenes h\u00f4teli\u00e8res et des marques non h\u00f4teli\u00e8res sur un march\u00e9 de plus en plus diversifi\u00e9.<\/li>\n<li><strong>Mod\u00e8les de location<\/strong>: comment le mode de vie li\u00e9 aux marques va au-del\u00e0 de la simple possession traditionnelle.<\/li>\n<li><strong>Bien-\u00eatre et long\u00e9vit\u00e9<\/strong>: les services et les exp\u00e9riences qui fa\u00e7onnent la prochaine g\u00e9n\u00e9ration de r\u00e9sidences.<\/li>\n<\/ul>\n<p class=\"qp-small qp-footnote\">Source : Rapport annuel 2026\/2027 de Savills Branded Residences. \u00c9tude mondiale r\u00e9alis\u00e9e par Savills Global Residential Development Consultancy.<\/p>\n<\/div><div class=\"qp-card\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quintaproperty.com\/wp-content\/uploads\/2026\/10\/savills-branded-residences-2026-2027-cover.jpg\" alt=\"Couverture du rapport annuel 2026\/2027 de Savills Branded Residences\" width=\"800\" height=\"1132\">\n<p class=\"qp-card-meta qp-small\"><strong>R\u00e9sidences de marque Savills<\/strong><br>Rapport annuel \u00b7 2026\/2027<br>Rapport complet en anglais<\/p>\n<a class=\"qp-btn\" href=\"https:\/\/quintaproperty.com\/wp-content\/uploads\/2026\/10\/Savills-Branded-Residences-Annual-Report-2026-2027.pdf\" target=\"_blank\" rel=\"noopener\">Lire le rapport complet (PDF)<\/a><br>\n<a class=\"qp-btn-outline\" href=\"https:\/\/quintaproperty.com\/fr\/lintelligence-economique\/\">Tous les rapports d'analyse de march\u00e9<\/a>\n<\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Savills Research Savills Branded ResidencesAnnual Report 2026\/2027 The 2026\/2027 Savills report explores the next phase of branded residences: global market growth, brand premiums and the emerging role of rental, wellness and longevity. The 2026\/2027 Savills report explores the next phase of branded residences: global market growth, brand premiums and the emerging role of rental, wellness [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":45901,"parent":38456,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_testimonial_rating":0,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-45912","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Explore the Savills Branded Residences Annual Report 2026\/2027: global growth, brand premiums, rental models, wellness and longevity. 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