{"id":12600,"date":"2023-11-06T14:06:00","date_gmt":"2023-11-06T14:06:00","guid":{"rendered":"https:\/\/quintaproperty.com\/?p=12600"},"modified":"2025-11-12T14:54:07","modified_gmt":"2025-11-12T14:54:07","slug":"the-ascendance-of-branded-residences","status":"publish","type":"post","link":"https:\/\/quintaproperty.com\/fr\/lascendant-des-residences-de-marque\/","title":{"rendered":"L'ascension des r\u00e9sidences de marque"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'ascension des r\u00e9sidences de marque sur le march\u00e9 immobilier actuel :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparaison entre les ventes sur plan et les reventes classiques<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez QP Savills, nous tenons \u00e0 nous tenir inform\u00e9s, ainsi que nos clients, des derni\u00e8res \u00e9volutions du march\u00e9 immobilier en constante mutation. Une tendance qui a retenu notre attention et que nous aimerions partager avec vous est le concept des r\u00e9sidences de marque. Ces propri\u00e9t\u00e9s portent la marque distinctive de marques renomm\u00e9es, alliant luxe et style de vie pour offrir une exp\u00e9rience de vie unique. Parall\u00e8lement, l'achat sur plan, qui consiste \u00e0 investir dans un bien immobilier avant son ach\u00e8vement, gagne du terrain en tant qu'alternative \u00e0 la revente traditionnelle. Poursuivez votre lecture et nous approfondirons l'importance des r\u00e9sidences de marque sur le march\u00e9 immobilier actuel et \u00e9tablirons des comparaisons entre l'achat sur plan et la revente classique, en explorant les subtilit\u00e9s de chaque approche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9sidences de marque : l'expression ultime du luxe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sidences de marque sont, par essence, l'incarnation m\u00eame du luxe. Lorsqu'une marque prestigieuse \u00e9tend son expertise au monde de l'immobilier de luxe, elle garantit une qualit\u00e9 irr\u00e9prochable, des \u00e9quipements exclusifs et un service impeccable. Qu'il s'agisse d'une cha\u00eene h\u00f4teli\u00e8re de luxe ou d'une maison de couture renomm\u00e9e, l'identit\u00e9 de la marque impr\u00e8gne chaque aspect du projet, de la conception architecturale et de l'esth\u00e9tique int\u00e9rieure aux services de conciergerie disponibles 24 heures sur 24, en passant par une gamme d'\u00e9quipements de loisirs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui distingue les r\u00e9sidences de marque, c'est leur attrait mondial. Ces propri\u00e9t\u00e9s sont de v\u00e9ritables symboles internationaux d'opulence, qui suscitent l'int\u00e9r\u00eat d'acheteurs potentiels du monde entier. Poss\u00e9der une r\u00e9sidence portant le cachet d'une marque respect\u00e9e va au-del\u00e0 du simple investissement immobilier ; c'est une d\u00e9claration de style personnel et de sophistication. De plus, investir dans des r\u00e9sidences de marque peut entra\u00eener une appr\u00e9ciation significative au fil du temps. L'association avec une marque prestigieuse ajoute une valeur substantielle \u00e0 la propri\u00e9t\u00e9 (30% est la prime de prix moyenne pour les r\u00e9sidences de marque), selon un rapport de recherche de Savills.\u201c<a href=\"https:\/\/quintaproperty.com\/fr\/storage\/branded-residences-2023.pdf\/\">R\u00e9sidences de marque - 2023<\/a>\u201c, ce qui en fait un investissement tr\u00e8s lucratif. M\u00eame dans des conditions de march\u00e9 turbulentes, ces biens immobiliers ont tendance \u00e0 conserver leur attrait et leur valeur, ce qui en fait une option d'investissement stable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une de ces r\u00e9sidences de marque est&nbsp;<a href=\"https:\/\/quintaproperty.com\/fr\/public\/html\/voco\/\">voco<\/a><a href=\"https:\/\/quintaproperty.com\/fr\/public\/html\/voco\/\">\u00ae&nbsp;<\/a><a href=\"https:\/\/quintaproperty.com\/fr\/public\/html\/voco\/\">Parc Formosa \u2013 Algarve<\/a>, un exemple d'immobilier de luxe et de propri\u00e9t\u00e9 de premier choix en Algarve. Ce programme immobilier, vendu en exclusivit\u00e9 par QP Savills, propose une s\u00e9lection d'appartements de luxe enti\u00e8rement meubl\u00e9s, b\u00e9n\u00e9ficiant d'un emplacement privil\u00e9gi\u00e9 entre Quinta do Lago et Vale do Lobo, avec vue sur la plage d'Anc\u00e3o. La construction de ce programme touche \u00e0 sa fin et offre une opportunit\u00e9 d'investissement avec diff\u00e9rents choix d'achat, dont une option de revenu garanti. Si vous souhaitez organiser une visite pour voir l'un des appartements t\u00e9moins ou si vous \u00eates int\u00e9ress\u00e9 par des propri\u00e9t\u00e9s \u00e0 vendre en Algarve, veuillez contacter l'un de nos agents sp\u00e9ciaux.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/quintaproperty.com\/storage\/dji-0322.jpg\" alt=\"voco\u00ae Formosa Park - Algarve\" \/><figcaption class=\"wp-element-caption\">voco\u00ae Formosa Park \u2013 Algarve<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Achat sur plan ou revente classique : peser le pour et le contre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant, explorons les principales diff\u00e9rences entre l'achat sur plan et l'option de la revente classique, en tenant compte des avantages de chaque approche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acheter sur plan : embrasser l'avenir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Avantage en termes de prix : l'un des principaux avantages de l'achat sur plan est la possibilit\u00e9 de r\u00e9aliser des \u00e9conomies. Les promoteurs immobiliers attirent souvent les acheteurs avec des prix sp\u00e9ciaux et des remises pour les premiers acheteurs afin d'obtenir des engagements avant l'ach\u00e8vement du bien immobilier. Cela peut permettre de r\u00e9aliser des \u00e9conomies substantielles par rapport \u00e0 l'achat d'un bien immobilier existant \u00e0 sa valeur marchande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Personnalisation : lors de l'achat sur plan, les acheteurs ont g\u00e9n\u00e9ralement la possibilit\u00e9 de personnaliser certains aspects de leur future maison, tels que les finitions, les \u00e9quipements et l'agencement. Ce niveau de personnalisation est une perle rare, rarement accessible dans le cadre d'une revente classique, qui permet aux particuliers d'adapter leur espace de vie \u00e0 leurs pr\u00e9f\u00e9rences personnelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Valeur \u00e0 long terme : les achats sur plan offrent un potentiel d'appr\u00e9ciation de la valeur \u00e0 long terme. \u00c0 mesure que la propri\u00e9t\u00e9 approche de son ach\u00e8vement et que le quartier se d\u00e9veloppe, la valeur de l'investissement peut augmenter. Cela fait de l'achat sur plan une option int\u00e9ressante pour les investisseurs qui cherchent \u00e0 tirer profit de l'appr\u00e9ciation du capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reventes r\u00e9guli\u00e8res : profiter du pr\u00e9sent<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Occupation imm\u00e9diate : l'un des avantages majeurs des reventes classiques est la possibilit\u00e9 d'une occupation imm\u00e9diate. Une fois la vente finalis\u00e9e, l'acheteur peut emm\u00e9nager rapidement dans le bien immobilier sans avoir \u00e0 attendre, contrairement aux achats sur plan. Cela est particuli\u00e8rement avantageux pour ceux qui ont besoin d'un logement sans d\u00e9lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Communaut\u00e9 \u00e9tablie : Les propri\u00e9t\u00e9s existantes destin\u00e9es \u00e0 la revente sont souvent situ\u00e9es dans des quartiers bien \u00e9tablis, dot\u00e9s d'infrastructures et de commodit\u00e9s existantes, et caract\u00e9ris\u00e9s par un fort sentiment d'appartenance \u00e0 la communaut\u00e9. Les acheteurs peuvent \u00e9valuer en d\u00e9tail le quartier et son ad\u00e9quation avec leur mode de vie avant de prendre une d\u00e9cision d'achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. R\u00e9duction de l'incertitude : gr\u00e2ce aux reventes r\u00e9guli\u00e8res, les acheteurs peuvent inspecter physiquement le bien qu'ils ont l'intention d'acheter, ce qui att\u00e9nue l'incertitude quant \u00e0 son \u00e9tat et aux probl\u00e8mes potentiels. Cela r\u00e9duit le risque li\u00e9 aux achats sur plan, o\u00f9 le produit final peut diff\u00e9rer des attentes initiales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La synergie entre les r\u00e9sidences de marque et les achats sur plan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La convergence entre les r\u00e9sidences de marque et les achats sur plan offre une opportunit\u00e9 d'investissement int\u00e9ressante. Les acheteurs peuvent tirer parti du prestige et du potentiel de valeur \u00e0 long terme des r\u00e9sidences de marque tout en b\u00e9n\u00e9ficiant des avantages de l'achat sur plan. Ces avantages comprennent l'acc\u00e8s anticip\u00e9 \u00e0 des unit\u00e9s exclusives, des possibilit\u00e9s de personnalisation et des prix comp\u00e9titifs. Les promoteurs immobiliers reconnaissant la demande pour les r\u00e9sidences de marque, un nombre croissant de ces propri\u00e9t\u00e9s sont propos\u00e9es comme investissements sur plan, enrichissant ainsi davantage le paysage immobilier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le march\u00e9 immobilier actuel, les r\u00e9sidences de marque repr\u00e9sentent le summum du luxe et de l'exclusivit\u00e9. Elles offrent une exp\u00e9rience de vie exceptionnelle, un potentiel d'investissement et l'attrait de poss\u00e9der une partie d'une marque de renomm\u00e9e mondiale. Cependant, le choix entre acheter sur plan ou opter pour une revente classique n'est pas simple et comporte des avantages uniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'achat sur plan permet de r\u00e9aliser des \u00e9conomies, offre des possibilit\u00e9s de personnalisation et pr\u00e9sente un potentiel d'appr\u00e9ciation \u00e0 long terme. En revanche, les reventes classiques offrent une occupation imm\u00e9diate, une communaut\u00e9 \u00e9tablie et une incertitude r\u00e9duite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La convergence entre les r\u00e9sidences de marque et les achats sur plan cr\u00e9e un segment de niche sur le march\u00e9 immobilier, alliant prestige et opportunit\u00e9s d'investissement. Cela t\u00e9moigne de la nature en constante \u00e9volution du secteur immobilier, qui offre aux acheteurs un large \u00e9ventail de choix \u00e0 explorer et leur permet de prendre des d\u00e9cisions \u00e9clair\u00e9es, en accord avec leur style de vie et leurs objectifs d'investissement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Restez \u00e0 l'\u00e9coute pour plus de contenu !<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/quintaproperty.com\/storage\/ricardo-signature.png\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ricardo Fal<\/strong><strong>\u00e9<\/strong><br>Directeur des complexes touristiques et des d\u00e9veloppements immobiliers<br><a href=\"mailto:info@qp.pt\" target=\"_blank\" rel=\"noreferrer noopener\">info@qp.pt<\/a>&nbsp;| +351 289 396 073 |&nbsp;<a href=\"https:\/\/quintaproperty.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">qp.pt<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s delve into the significance of branded residences in today&#8217;s real estate market and draw comparisons between purchasing off-plan and regular resales, exploring the advantages and intricacies of each approach.<\/p>","protected":false},"author":6,"featured_media":12602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_testimonial_rating":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[238,1],"tags":[],"class_list":["post-12600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-and-news","category-uncategorized","entry","has-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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