Savills Research
Savills Branded Residences
Annual Report 2026/2027
The 2026/2027 Savills report explores the next phase of branded residences: global market growth, brand premiums and the emerging role of rental, wellness and longevity.
The 2026/2027 Savills report explores the next phase of branded residences: global market growth, brand premiums and the emerging role of rental, wellness and longevity.
Inside the Report
A global view of branded living
As the sector expands into new markets and development models, the report examines how brands, locations and services shape the residential experience.
- Global growth and supply: the development pipeline and the changing geographical balance of the sector.
- Brand premiums: how pricing differs across established cities, emerging markets, new destinations and resorts.
- The brand landscape: the role of hotel operators and non-hotel brands in an increasingly diverse market.
- Rental models: how branded living is extending beyond traditional ownership.
- Wellness and longevity: the services and experiences shaping the next generation of residences.
Source: Savills Branded Residences Annual Report 2026/2027. Global research by Savills Global Residential Development Consultancy.
